Madcap Digital Media | Kansas City Video Production

A Kansas City Video Production Company

At Madcap Digital Media, we put our focus on small business. Every video we produce is a reflection of your company and your brand. As a small business ourselves, we understand that every dollar spent needs to return in either reduced cost or increased revenues. Our first conversation starts with understanding the goals of your video. We want to help you use video to grow and improve your business. Increasing visibility with video SEO, improving conversion rates in your website, improving communication and education to reduce cost and time … whatever your business goals are, we want to help you get there.

We use many different approaches and technologies that enable us to meet you where you’re at. While we value meeting our clients face to face, in many cases time or location does not allow our clients to do that – and that didn’t stop us from producing quality videos.

Our videos are created to give you high quality results without having to pay agency prices. We thrive on helping businesses reach their goals. If you are ready to use video to help you reach yours, give us a call.

Featured Video

Consumers Have Grown To Expect Video

Find videos helpful when making purchase decisions online (1) 96% 96%
Say visuals are the most influential factor affecting purchase decisions (2) 92% 92%
Say a video showing how a product or service works is important (3) 80% 80%

Sources: 1 | 2 | 3 | 4 | 5

%

of all global consumer Internet traffic will come from video by 2018 (4)

%

of the total US Internet population watches online video

Video Improves All Your Marketing Efforts

%

Video views on Facebook per day (10)

%

of Visitors stay longer on sites with relevant video (7)

The Use Of Video in Email Marketing

increases open rates (8) 19% 19%
Reduces unsubsribes (8) 26% 26%
Boosts click-throughs (8) 65% 65%
Increases click through on introductory emails (9) 96% 96%

Source: 6 | 7 | 8 | 9 | 10

Video Produces Results

%

Of marketers say video produces the highest rate of conversions (11)

%

Of marketers say video produces the best return on marketing investment (12)

%

Higher conversion rate on landing pages with video content (13)

Sources: 11 | 12 | 13

How Does A Viral Comedy Video Relate To Your Business?

While not a “business video”, Kansas City comedy troupe Bottoms Up Sketch Comedy commissioned us to produce this piece so they had a video to share in advance of their upcoming Fringe Festival performances. We were all pleasantly surprised when it crossed 100,00 views in 3 days’ time. Needless to say, it ended up being a very successful showpiece for the troupe.

Additionally, over a year later, just as it was crossing 200, 000 views, “The Tour” experienced a second life and ended up crossing 300,000 views only a few days after that. Three years later, sitting at over 400,000 views, this serves as a great example to the long term presence and value of video.

An investment in video can still provide benefit and visibility years after paying for it. It’s not renting real estate, it’s purchasing it.